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Curated Care Privacy Policy

Last Updated: June 1, 2015

CuratedCare.com, Inc. ("Curated Care", "we" or "us") is committed to respecting the privacy of your information. This Privacy Policy ("Privacy Policy") describes the personal information we collect through our website and any mobile applications (the "Site"), and how we collect and use this information. Terms not defined in this Privacy Policy have the meanings given to them in the Terms of Service, available here.   This Privacy Policy is intended to inform you about how we treat the Personal Information that we capture or process about you. It is your responsibility to read and understand our Terms of Service and Privacy Policy before using this site.  If you do not agree to any part of this Privacy Policy, then you should stop accessing the Site and deactivate your Curated Care account. You can find out more about how to deactivate your Curated Care account under our FAQs which are accessible from the footer.


“Aggregated information” means information about specific groups or all users that we combine and not information specific to one user. 

"Personal Information" means information specific to one user who is or can be identified from the specific information or in combination with other available information.


  1. Information You Provide: We capture, store, and process the information that you give us when accessing or using the Site.  Some examples include: when you fill out a form, register, update your profile, upload images, create an activity, communicate with users, use the Site to search, make or accept bookings, pay for services, or link your account to a third party site (e.g. Facebook).
  2. Mobile and Location Data: When you use certain features, we may receive, store, or/and process different types of information including, but not limited to, your location, IP address, zip code, and mobile GPS-based location. 
  3. Log and Usage Data: We create, receive, store, and process data related to when and how users access our Site, regardless of whether you are registered or subscribed to the site.  This includes, but is not limited to, your IP Address, the date and time you access or use the Site, number of clicks, pages viewed, and referring and exit URLs.
  4. Cookies and other Tracking Technologies: We use cookies, website traffic analysis tools, and other similar technologies on the Site.  Our business partners also use cookies and other similar technologies on the Site.  You may disable the usage of cookies through your browser setting but we do not change our practices based on this.   We or a third party partner may track your behavior on our own Site to market and advertise our services to you on the Site and third party websites. We do not allow third parties to collect Personal Information about users on the Site except as describe in this policy.
  5. Third-party Plug-ins:  Our Site may use social plug-ins which are provided and operated by third-party companies, such as Pinterest and Facebook.  As a result of this, we may send information to that third-party company.


The information that you provide or make available to us is used for the many purposes including:

  • to enable access and general use of the Site
  • to help operate, protect, and improve the Site and community for all market participants
  • to help create and maintain a trusted and safer environment on the Site through fraud detection and prevention, market participant verifications, and checks against third party databases
  • to send you alerts and messages
  • to provide you targeted marketing and promotional messages based on your needs
  • to administer promotions, credits, rewards, surveys, contests, or other promotional activities or events sponsored or managed by Curated Care and our Partners
  • to comply with our legal obligations, resolve any disputes that we may have with both our users and between market participants
  • to enforce our agreements with third parties and Terms of Service


We may review, scan, or analyze communications between Market Participants that occur over the Site for fraud prevention, risk assessment, regulatory compliance, investigation, product development, research and customer support purposes. For example, we may scan messages for invitations to move messaging and communication offline or for third party marketing messages.  This helps to prevent fraudulent actors and ensures ongoing bookings and user communications are more efficient and effective for all Market Participants. 

By using the Site, you consent that Curated Care, in its sole discretion, may review, scan, analyze, and store your communications, whether done manually or through automated means.


Parts of your public profile page that contain some Personal Information may be displayed in other parts of the Site and to other users for marketing purposes.  It is your responsibility to review your full profile and ensure you are comfortable with Curated Care sharing this information with other users on the Site.

The Site allows your public profile, activities, and public profile pages to be included in search engines, in which case your public information will be indexed by search engines and may be published as search results.

When you submit a request to book a Kid Expert, your full name, address, and phone number will become visible.   You will be given an opportunity to confirm, delete, or modify the information at the time of booking.  If you choose to provide a review of Kid Experts or Families, your review may be public on the Site. 

Billing information is captured by our third-party processing company, Braintree Payments (a Paypal company) and will never be shared with another user.

In the future, we plan to develop our community and share information with third party sites such as Facebook and Pinterest.  Your activities on the Site may be displayed to your Friends on the Site and/or that third party site.  Users may be able to see common Friends that you might have and reviews that were added by Friends and connections from other social media sites.

The publication and display of information that you provide to Curated Care is subject to your decision to provide such information, settings, and authorizations on the Site as well as on the third party site.

We may distribute parts of the Site (including your Activities and Public Profile) for display on sites operated by our business partners, using technologies such as HTML widgets.

We may allow our related entities such as our subsidiaries, and their employees, to use and process your Personal Information in the same way and to the same extent that we are permitted to under this Privacy Policy. These related entities comply with the same obligations that we have to protect your Personal Information under this Privacy Policy.

Your Personal Information may be provided to third party companies and individuals we have engaged to provide us services.  Such services may include the verification of your personal information, identification, or to conduct checks against databases such as public government databases (where legally allowed). This is done for the limited purpose of allowing them to provide these services. In good faith, we will work with the third parties to protect this Personal Information and to not use it for unrelated purposes.

You acknowledge, consent and agree that Curated Care may access, preserve and disclose your account information and Aggregated Information if required to do so by law or in a good faith belief that such access, preservation or disclosure is reasonably necessary to (a) respond to claims asserted against Curated Care; (b) to comply with legal process (for example, subpoenas and warrants); (c) to enforce and administer our agreements with users, such as the Terms of Service; or (d) for fraud prevention, risk assessment, investigation, customer support, product development and de-bugging purposes.  We may also publish, disclose and use Aggregated Information and non-personal information for industry analysis, demographic profiling, marketing and advertising, and other business purposes.


All information provided to or created by Curated Care becomes the exclusive rights of Curated Care and we may sell, transfer or share some or all of our assets in the event of a merger, acquisition, reorganization, bankruptcy, insolvency event, or asset sale.  Except for internal reorganizations, we will notify you before your Personal Information is transferred and becomes subject to a different privacy policy.


The Site is not intended for individuals under the age of 13. We do not knowingly collect Personal Information from individuals under 13, and no part of the Site is designed to attract anyone under the age of 13. If you become aware that your child has provided us with Personal Information, please contact us. If we become aware that an individual under 13 has opened an account and provided us with Personal Information, we take steps to remove such information and terminate that person's account.


You may review, update, correct or delete the Personal Information in your account when logged into the Site.  If you cancel your account completely, any reviews, postings and similar materials created by you may continue to be publicly available on the Site or stored in our database even after your account is canceled.


We have implemented reasonable administrative, technical, and physical security measures to protect your Personal Information against the unauthorized access, destruction or alteration of your information. However, no method of transmission over the Internet, and no method of storing electronic information, can be 100% secure. So, we cannot guarantee the absolute security of your transmissions to us and of your Personal Information that we store.


The Site will contain links to other websites not owned or controlled by CuratedCare. We do not and cannot control third party website.  They will have their own policies and we encourage you to read the terms of use and privacy policies of the other websites before using their services.


Referral service: We provide features that enable conducting and tracking of referrals.  You may refer friends and contacts.  You many refer the site, an activity, or a Kid Expert by manually providing an email address.  In all cases, we only use the email for the purposes of administering the referral services and do not spam or share these emails.

Integrations: We may integrate profiles with third party sites such as Facebook, so that you can send invitation messages or share or post via the third party site itself.

If you request us to import your contacts, we will collect, but not store, the username and password for the email account you wish to import your contacts from. We will use this information only for the purpose of importing your contacts.

Events and Community

The Site may allow registered account holders to organize, search for or participate in offline or online events (“Events”) in selected cities.

If you organize an Event or indicate that you will attend one, this information, together with some of your public information (such as your profile picture and public profile page) and any messages that you post about that Event, will be visible to users who browse the event.


We may change how we collect and then use Personal Information at any time and without prior notice, at our sole discretion.  For material changes to the Privacy Policy, we will notify you on the Site or by sending you an email.  We will also update the “Last Updated Date” associated to the publication of revisions to the policy.  It’s important that you review the changed Privacy Policy. If you do not wish to agree to the changed Privacy Policy, then we will not be able to continue providing the Site to you.  You may stop accessing the Site and cancel your account at any time.


If you have questions or would like to provide us feedback about this Privacy Policy, please message us at [email protected].