We were inspired to found Curated Care based on a parenting need. Marlene was in search of a babysitter for her daughter Holland, and like a lot of parents in New York, she wanted someone who would not only care for her child but also introduce her to enriching activities. As an artist and teacher, Marlene wanted Holland to have meaningful experiences that didn’t require signing up for weekly classes or a lot of advanced notice. She reached out to her daughter’s teacher Erin to see if she knew of any sitters who could bring fun and educational activities to her family’s home.
As a Montessori teacher, Erin had already been approached by many parents with the same wish. But there just wasn’t an easy way for families to connect with talented professionals who could provide activity-based childcare at home.
WHO WE ARE
Marlene Veloso began her career in the performing arts, where she managed and produced performances at Lincoln Center and the New Jersey Performing Arts Center. She founded Kids Research Center, a nonprofit that brings free literacy programs to children in underserved communities. Marlene is an award-winning writer and mother to two daughters, Holland and Victoria.